Nami nami studio

www.naminami.studio

hello@naminami.studio

+420 774 110 889

Do you remember how you used to play as a child?

Running outside all day with friends, a piece of bread in your pocket — and nothing more. A few stones, some sticks, whatever you found lying around – that was enough for a great adventure.

Today’s children don’t have that freedom. They play on fenced playgrounds with rubber floors, with plastic toys that break and get replaced. They play on screens, always close to their parents — because we’re afraid to let them out of sight.

Why free play in cities matters:

~ builds autonomy, creativity and socio‑emotional skills across ages and abilities

~ activates underused streets and plazas with low cost & high impact

~ fosters intergenerational encounters; supports inclusion and community ties

~ can be customized to suit different spatial and social contexts

What we do:

~ design and creation of child‑led free play in public space (indoors & outdoors)

~ installations built from adaptable, low‑tech, often natural or reused materials

~ from pop‑ups and installations to alternative playspaces

~ loose‑parts approach: open‑ended elements invite imagination and creativity

~ grounded in ongoing academic research (Faculty of architecture at CTU Prague)

~ we co‑create with communities, municipalities, galleries and events

Nami Nami Studio was founded by product designer Eduard Herrmann and architect Klára Koldová.

~ focus: experimental design bridging architecture, play and sustainability

~ based in Prague, Czech Republic; active internationally

The studio focuses on tailor-made experiential interventions and installations for children’s play. At the heart of each design lies freedom of play, creativity, and imagination. The result is a series of playful spaces and magical micro-worlds that serve as alternatives to conventional playgrounds and playrooms, which typically rely on standardized equipment and lack deeper engagement with children’s development and creativity.

Eduard Herrmann studied product design at the Academy of Arts, Architecture and Design in Prague (UMPRUM). He designs products for both industrial and craft production, as well as artistic interventions and exhibition architecture. Previously, he collaborated with Matěj Coufal under the label Herrmann&Coufal (2014–2023). Since 2020, he has been pursuing a Ph.D. at UMPRUM, focusing on sustainability, low tech, and reuse in design. In the 2022/23 academic year, he co-led the Planet B module on sustainability and civilizational issues together with Klára Peloušková at the same institution.

Klára Koldová graduated from the Faculty of Architecture at the Czech Technical University in Prague (CTU) and the University of Bath in the UK. She previously worked at the architectural studio DDAANN (2016–2020) and now designs primarily interiors and renovations under her own name. Since 2021, she has been conducting doctoral research at the CTU Faculty of Architecture, focusing on places for children’s play in urban public space.